Elsa Beskow

— Visual identity
— Packaging
— Marketing material
— Web design

Elsa Beskow was a Swedish artist and author, and her work is now considered to be a swedish national treasure. During my time as an art director at Bonnier brands, I had the privilege of working with the rights of her brand, and I created a visual identity to keep all communication consistent. When a product collection with her illustrations was launched, I created and art directed the packaging and marketing material of the collection.